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Revenue marketing revolutionizes your
Go-to-market strategy
In 2024, B2B buyers know exactly what they want & how they want to buy. And that doesn't include useless white papers or clickbait campaigns. Instead, they want to experience B2B companies and their products for free through captivating content.
Traditional GTM | modern GTM | ||
Mentality | Marketing serves sales | Marketing & sales build revenue | |
Target KPIs | MQLs | Pipeline & revenue | |
Revenue Leverage | Add sales people | Add demand initiatives | |
Marketing Standing | Low, non-important | High, increasingly more important | |
Outcome | Marketing is a cost center | Marketing is a revenue center |
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