Revenue Marketing isn’tRocket Science

…when you’re working with our team of top-tier-talents.

60+ B2B Software Companies trust us with their marketing budget
Circula
Circula
6€ in pipeline for every 1€ in spend
Haiilo
Haiilo
18% YoY growth of opportunities in DACH
Maze
Maze
Drove over $1.5 Mio. in pipeline via paid media in 6 months
Taxfix
Taxfix
133 B2B customers in 2023
Workist
Workist
Scaled inbound to become the #1 pipeline source
Instaffo
Instaffo
Humanoo
Humanoo
Revenue marketing strategy & implementation from scratch
Yokoy
Yokoy
Implemented a holistic demand generation strategy
Playplay
Playplay
10X more pipeline in DACH
Sastrify
Sastrify
All-time high in inbound website requests after 6 months
Storyblok
Storyblok
Helped scale from 36 to over 250 employees
Circula
Circula
6€ in pipeline for every 1€ in spend
Haiilo
Haiilo
18% YoY growth of opportunities in DACH
Maze
Maze
Drove over $1.5 Mio. in pipeline via paid media in 6 months
Taxfix
Taxfix
133 B2B customers in 2023
Workist
Workist
Scaled inbound to become the #1 pipeline source
Instaffo
Instaffo
Humanoo
Humanoo
Revenue marketing strategy & implementation from scratch
Yokoy
Yokoy
Implemented a holistic demand generation strategy
Playplay
Playplay
10X more pipeline in DACH
Sastrify
Sastrify
All-time high in inbound website requests after 6 months
Storyblok
Storyblok
Helped scale from 36 to over 250 employees
Circula
Circula
6€ in pipeline for every 1€ in spend
Haiilo
Haiilo
18% YoY growth of opportunities in DACH
Maze
Maze
Drove over $1.5 Mio. in pipeline via paid media in 6 months
Taxfix
Taxfix
133 B2B customers in 2023
Workist
Workist
Scaled inbound to become the #1 pipeline source
Instaffo
Instaffo
Humanoo
Humanoo
Revenue marketing strategy & implementation from scratch
Yokoy
Yokoy
Implemented a holistic demand generation strategy
Playplay
Playplay
10X more pipeline in DACH
Sastrify
Sastrify
All-time high in inbound website requests after 6 months
Storyblok
Storyblok
Helped scale from 36 to over 250 employees

the Revenue Marketing Revolution is our mission

That’s why we use our expertise and experience from 60+ customer projects to scale leading B2B Software Companies.

Meet the YOYABEES

← Slide horizontally to explore teams →
Wilko Schmidt
Wilko Schmidt
Teamlead Organic Growth
Organic Growth
Varun Felix Mertes
Varun Felix Mertes
Head of Content
Marketing
Tim Rath
Tim Rath
CEO
Management
Oleksandra Lazarchuk
Oleksandra Lazarchuk
SEO Manager
Organic Growth
Paul Nispel
Paul Nispel
Revenue Operations Manager
Marketing
Sarah Maria Merz
Sarah Maria Merz
Trainee Creative Strategy
Creative Strategy
Nicolas Benjamin Marais
Nicolas Benjamin Marais
Working Student Sales
Sales
Niklas Reinert
Niklas Reinert
Content Creator & Video Cutter
Marketing
Nicolai Petrovic
Nicolai Petrovic
Teamlead Paid Revenue
Paid Growth
Mirian Gil Isidra Sommer
Mirian Gil Isidra Sommer
Creative Teamlead
Graphic design
Melissa Schneider
Melissa Schneider
Employer Branding Working Student
Marketing
Matthis Janssen
Matthis Janssen
Vice President Revenue Marketing
Management

Values that create value for our clients

Honesty

Transparency and honesty are the cornerstones for collective growth. Honesty enables us to achieve outstanding results for ourselves and our customers. Transparency empowers us to learn from mistakes and to continuously improve our services. That's what drives us.

Loyalty

Every good relationship is built on loyalty. This loyalty applies both to our employees and our customers. It’s tested by everyday challenges and strengthened by shared experiences. Loyalty influences our behavior in the office, at events and over after-work drinks.

Performance

Measurable results are our motivation as well as our promise to customers. That's why we empower our employees through coaching and proven methods for individual development. We strongly believe that results are the best motivator for personal and professional growth.

Our advisory board

Gülsah Wilke
Gülsah Wilke
Co-Founder 2hearts

Gülsah Wilke is an investor and co-founder of 2hearts - Europe's largest platform for people with a migration background from the tech scene. With her experience, capital and network, she is passionate about promoting and investing in diverse (founding) teams and building leadership positions in the technology sector. In 2023, Gülsah Wilke received the Impact Entrepreneur of the Year Award from the Startup Association, Manager Magazin named her one of the most influential women in German business and Handelsblatt named her "Role Model of the Year 2024". Gülsah is also a partner and Head of German Office at DN Capital.

Andrew Davies
Andrew Davies
CMO at Paddle

Andrew founded co-founded Idio which was sold to Optimizely where Andrew then served as VP Corporate Marketing. During this time he was leading global strategy and activity for Demand Gen, Brand, Digital, ABM and Content – scaling from 300 people to over 1500 in just 1.5 years. Now, Andrew is the Chief Marketing Officer at Paddle, having raised over $295M, acquired ProfitWell and now further scales marketing with a multi-product and multi-market business.

Liam Bartholomew
Liam Bartholomew
VP Marketing at Cognism

Liam Bartholomew is VP Marketing at Cognism, leading all marketing efforts for a US B2B SaaS company. Previously, Sam was VP of Demand Generation at Refine Labs where he worked with 30+ B2B SaaS companies on implementing a demand generation strategy. With his insights from the US market and experience from Refine Labs during its major growth phase, his advice is incredibly valuable for us.

Gleb Tritus
Gleb Tritus
Senior Advisor & Investor

Gleb Tritus is a passionate founder, business angel and innovator. As Managing Director of the Lufthansa Group's digitization unit, he has been named one of "Germany's Top 40 under 40 in Management" and head of "Germany's Best Digital Lab" by the business magazine Capital on several occasions. Tritus advises numerous German corporations on their digitalization strategy and has been active as an early-stage investor with a focus on B2B software-as-a-service for over ten years. As a board member of the Federal Association of German Startups, he is actively involved in shaping the framework conditions for young digital companies.

Dominik Angerer
Dominik Angerer
Co-founder & CEO Storyblok

Dominik Angerer is Co-Founder of Storyblok, a headless CMS and B2B SaaS Scale-Up that closed a €47 Mio. Series B in 2022 and a team of 250 people. Dominik is only 29 but has seen the best of both worlds: The client service in an agency and one of the fastest growing B2B software scale-ups in DACH.

Multiplying our Marketing Mindset

Our Company Influencers use social media to share our Revenue Marketing philosophy and the YOYABA story with the world.

Tim Rath

Tim Rath

CEO
Matthis Janssen

Matthis Janssen

Vice President Revenue Marketing
Paul Nispel

Paul Nispel

Revenue Operations Manager
Oleksandra Lazarchuk

Oleksandra Lazarchuk

SEO Manager
Varun Felix Mertes

Varun Felix Mertes

Head of Content

When talent meets high performance

To ensure our customers' success, we have to constantly improve ourselves. That's why our teams are loaded with top-tier talent in marketing, analytics and content.

At YOYABA, you spend every day with Thought Leaders in Revenue Marketing and Digital Marketing. Your expertise scales B2B software companies and ensures their long-term profitability. This unique environment pushes you to learn quickly and improve every day.

You have a passion for back office? We’re always looking for talented individuals to improve our internal processes and support our specialist teams.

Check our job opportunities below before someone else takes your spot.
Explore opportunities

Drive Demand, Pipeline and Revenue at scale

60+ B2B software companies create more qualified leads, pipeline, and revenue every week by following our unique approach and proven expertise. Click on the link below to book a strategy call today.

Strategy Call