Revenue Operations & CRM

Harmonize sales, marketing, and customer success to drive revenue growth.

Success Stories
Strategy Call
60+ B2B Software Companies trust us with their marketing budget
Circula
6€ in pipeline for every 1€ in spend
Workmotion
Changing the strategy from lead gen to revenue marketing
Haiilo
18% YoY growth of opportunities in DACH
Maze
Drove over $1.5 Mio. in pipeline via paid media in 6 months
Lucanet
Strategic advancement of the comprehensive paid media strategy
Taxfix
133 B2B customers in 2023
loxo
20 hand-raisers & 7x Pipeline in just 24 days
Workist
Scaled to 4x ROAS
Urban Sports Club
Bridging the gap between brand and demand
proof
With custom data enrichment to scalable account & lead scoring
Studytube
Enhancing the pipeline impact of paid social activities in the DACH region
Instaffo
Bringing demand generation to the next level
Humanoo
Creating & implementing a Revenue Marketing Strategy from scratch
IDnow
Scaling LinkedIn paid social through a holistic demand creation strategy
Yokoy
Implementing a holistic demand generation strategy
Playplay
10X more pipeline in DACH
Sastrify
All-time high in inbound website requests after 6 months
Storyblok
Helped scaling from 36 to over 250 employees
New Work SE
Planned and created high-quality Organic Social content for onlyfy by XING
Luzmo
Introducing Demand Creation framework
meistertask
Increasing inbound ICP lead generation
Doinstruct
Introducing inbound lead generation from scratch

A Fine-Tuned Revenue Engine Eliminates Friction for Growth.

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Revenue Operations supports processes, platforms and personnel impacting the customer experience. It aligns GTM efforts, ensures data quality and generates qualitative as well as quantitative insights to enhance strategic decisions.

We leverage our experience from 25+ B2B SaaS clients to support your GTM activities, processes and system implementations.

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Our B2B revenue operations services will help you uncover inefficiencies in your sales and customer lifecycle and implement custom solutions to eliminate these friction points. This will boost recurring revenues through increased customer retention and lifecycle value.

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Whether you require revenue operations consulting for your CRM or Operations team, need a fresh setup or are aiming to refine existing processes - we are your partner along your journey.

"The biggest added value for us is the topic of attribution. Thanks to the adjustments we have made together with YOYABA, we can now drill down into channels and make direct connections to revenue metrics. Therewith, we can better evaluate and steer our marketing & sales activities."

Moritz Hofmann
Moritz Hofmann
Founder & CEO
See Success Story
Clockodo
Industry:
Time Management & Tracking Software
HQ:
Unna & Fürth, Germany
Company size:
24 FTE

Three Signs Your Revenue Engine is Flawed

Your results are not reproducible

A high fluctuation of leads and opportunities makes forecasting impossible. As a result, every quarter becomes a gamble on new tactics with too many cooks in the kitchen.

Your processes are scattered and unscalable

No alignment between revenue ops and other departments, bad enablement of sales reps and decentralized automation control lead to chaotic processes that interfere with your growth goals.

You don't know what is causing issues

Poor data structure and low data quality without any standardization make it impossible to identify root causes to problems that are threatening your ambitious targets.

Our RevOps & CRM Solutions

Our revenue operations experts help B2B SaaS companies get a complete overview of their sales funnel through transparency into revenue processes, sales funnel optimization, a reliable CRM setup, and attribution frameworks.

Revenue Operations Process Clarity

Funnel Design & Optimization

Solid CRM Foundation

Attribution for efficient Media Spend

Streamlined Tech Stack & Automation

Revenue Analytics

By understanding and visualizing revenue pathways in detail, we’re helping you pinpoint inefficiencies and unlock new growth opportunities.

  • Revenue Process visualization
  • Funnel Analytics
  • Revenue KPI Overview
  • Infrastructure and tech stack audit
  • CRM Data Quality Check

A marketing-sales funnel focused on throughput and analytics creates outstanding customer experiences. Use data to improve conversions throughout the whole customer journey.

  • Optimized Marketing-Sales funnel design
  • Analytics on processes, platforms and people
  • Maximum processes efficiency for more throughput
  • Clear roles and  responsibilities along the buyer journey

Your CRM is a crucial cornerstone of your business. We leverage expertise from 25+ B2B SaaS companies to build your new, scalable and efficient CRM setup from scratch.

  • Developing a CRM setup tailored to your processes
  • Implementation of interfaces to legacy systems
  • Ensuring data transfer between relevant sources
  • Implementing advanced analytics and reporting

Connect GTM activities to revenue KPIs for data-driven decisions. Maximize the return on your paid media investments by using attribution frameworks designed for modern B2B SaaS.

  • Efficient media spend
  • Identify initiatives that create business impact
  • Double down on profitable initiatives
  • Understand where revenue is coming from

Does your GTM tech stack match up against industry best practices and benchmarks? Save cost and time by enhancing operational efficiency and effectiveness through automation.

  • Automate processes to boost productivity
  • Reduce error sources by streamlining processes
  • Establish a reliable tech infrastructure
  • Speed up GTM initiatives through technology

Gain insights into past performance and future modeling to make revenue generation more predictable through testing, experimentation and analytics. This enables you to make data-driven decisions, replacing guesswork and optimizing results.

  • Accurate Forecasting on future revenue
  • Learn from past mistakes
  • Stop relying on gut-feeling
  • Recreate outstanding results

Don't listen to us. Listen to our RevOps & CRM Customers

Tailored RevOps Support Segmentation and Custom CRM Enrichment

"YOYABA understood our business context quickly. Their RevOps Team provided valuable expertise in refining our segmentation and lead routing processes. They helped us facilitate Marketing activities and even wrote a completely custom web scraping script for us that now continuously enriches our CRM database."

Nick Bhutani
Nick Bhutani
VP of Marketing
,
proofserve
Now we can steer our marketing & sales activites

"The biggest added value for us is the topic of attribution. Thanks to the adjustments we have made together with YOYABA, we can now drill down into channels and make direct connections to revenue metrics. Therewith, we can better evaluate and steer our marketing & sales activities."

Moritz Hofmann
Moritz Hofmann
Founder & CEO
,
Clockodo
We better understand how channels and campaigns perform

„With YOYABA’s attribution system, we collect more data pointsand better understand how well channels and campaignsperform. This helps us to make good decisions for the future.”

Benny Hahn
Benny Hahn
Managing Director
,
ZEP by provantis
Scalable processes to manage the entire customer journey

"YOYABA helped us create scalable processes to manage the entire customer journey, from lead to retention. The new data structure gives us better insights, allowing us to improve our go-to-market strategy."

Franz Tauber
Franz Tauber
CGO
,
Tidely
Overcoming Operational Challenges

"YOYABA helped us overcome some of our toughest operational challenges. Their comprehensive approach to redesigning our CRM systems and processes has improved our internal efficiency and enhanced the customer experience. The integration between our CS and Finance teams and the automation of our renewal processes have been particularly impactful. Their dedication and expertise have positioned us for sustainable growth."

Michael Blazek
Michael Blazek
VP Revenue
,
Humanoo

Ready for Revenue Marketing? Let's Talk!

1. Strategy Call

Learn how we consistently drive pipeline and revenue for B2B software companies based on exclusive insights from 60+ customer projects. Let’s review your current marketing strategy and explore whether revenue marketing is right for you.

2. Revenue Marketing Concept

Dive deep into your individual revenue marketing roadmap that realizes your company's ambitious targets. Our best-in-class Revenue Marketing Team will show you the strategic measures that will grow your pipeline and revenue.

3. Kick-Off

Let’s bring your strategic narrative to life. After a few weeks, first data will show that your new B2B marketing strategy is actually generating qualified leads and filling your pipeline. Welcome to revenue marketing!

Strategy Call

FAQ - Most important Questions

What is revenue operations?

Revenue Operations supports processes, platforms and personnel impacting the customer experience. It aligns GTM efforts, ensures data quality and generates qualitative as well as quantitative insights to enhance strategic decisions.

What does revenue operations do?

Revenue Operations supports processes, platforms and personnel impacting the customer experience. It aligns GTM efforts, ensures data quality and generates qualitative as well as quantitative insights to enhance strategic decisions.

What Tech Stack do you support with?

We primarily focus on Hubspot as a CRM. Other Tools include but are not limited to Chargebee, Stripe, Apollo, Outreach, pardot, Zapier / make.com, Tag Manager, GA4.

Do you also handle our webtracking?

Yes, our team has a background in web development. We also handle the entire webtracking setup and all Web-To-CRM processes, including the configuration of Tag Managers, conversion tracking, custom scripts and GA4.

How do you handle attribution?

We usually decide on the attribution approach dependent on your GoToMarket Activities. In either way however, we work with software-based custom UTM/Referrer tracking as well as self-reported attribution. If your company is larger and spending significant amounts on Marketing Campaigns, we jointly evaluate the usage of 3rd party tools like dreamdata or hockeystack.

Do you only consult or also do implementation work of the RevOps & CRM Setup?

We only do both and think this is the best approach in terms of efficiency and effectiveness.

Do you work project based or hourly?

We offer both: Fractional support, which is usually a monthly retainer based on a set amount of workdays a month, and project-based work, dependent on the scope of work.

If I want to work with your RevOps & CRM Team, how does this process look like?

The first step is to have a conversation around your status quo, challenges and blockers. If we see a fit, we will do a joint-scoping which includes us having a look around your CRM & reading relevant docs and you providing us with a detailed list of requirements & goals for you. Based on a scoping document we create and have signed off by both parties, we create an offer and then Kick-Off the collaboration.

Let's build your Revenue Engine!

Operationalize your success and achieve more in Sales, Marketing, and Customer Success teams.

Strategy Call