Create and capture demand across all digital channels to crush pipeline goals.
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Paid Media helps you become and stay top-of-mind of your ideal B2B Buyers.
Our Paid Media services team turns B2B SaaS companies into thought leaders in their field, creating and capturing demand through content.
You will work with experienced marketing strategists as well as experts in B2B performance marketing, creative strategy and content production. Leverage Paid Media to generate demand, pipeline and revenue.
“YOYABA is not only an execution-driven performance marketing partner for our primary channels Google & Linkedin, but also continuously delivers fresh ideas and valuable approaches to scale and internationalize our inbound marketing. As a fast-moving SaaS startup, I appreciate the agile, honest and uncomplicated collaboration with the entire team, in addition to the performance marketing competencies.“
“In my opinion, YOYABA is not a classic agency, but rather an indispensable partner that sees itself as part of our marketing organization and acts as such. The constant new input at strategic and operational levels, the high level of product understanding and the excellent execution have meant that we have been able to increase the value of our inbound pipeline tenfold in just a few months.”
“By working with YOYABA, we were able to increase TOFU brand awareness and achieve a high level of education among our target group. YOYABA always manages to create new relevant creatives through a really deep understanding of our target audience - often with a creative twist. By continuously optimizing the messaging, we were able to further increase the very good results. And since we switched to the YOYABA Demand Generation Framework, we have been getting significantly higher-quality leads in the pipeline.“
"YOYABA truly understands B2B SaaS and drives results beyond just lead generation—they’re focused on real customer wins. Their innovative approach is exactly what’s needed to stay competitive in the ERP market."
“YOYABA is not only an execution-driven performance marketing partner for our primary channels Google & Linkedin, but also continuously delivers fresh ideas and valuable approaches to scale and internationalize our inbound marketing. As a fast-moving SaaS startup, I appreciate the agile, honest and uncomplicated collaboration with the entire team, in addition to the performance marketing competencies.“
“In my opinion, YOYABA is not a classic agency, but rather an indispensable partner that sees itself as part of our marketing organization and acts as such. The constant new input at strategic and operational levels, the high level of product understanding and the excellent execution have meant that we have been able to increase the value of our inbound pipeline tenfold in just a few months.”
“By working with YOYABA, we were able to increase TOFU brand awareness and achieve a high level of education among our target group. YOYABA always manages to create new relevant creatives through a really deep understanding of our target audience - often with a creative twist. By continuously optimizing the messaging, we were able to further increase the very good results. And since we switched to the YOYABA Demand Generation Framework, we have been getting significantly higher-quality leads in the pipeline.“
"YOYABA truly understands B2B SaaS and drives results beyond just lead generation—they’re focused on real customer wins. Their innovative approach is exactly what’s needed to stay competitive in the ERP market."
Paid Media Challenges
Generic performance marketing know-how won’t save you when crucial unit economics don’t add up.
Ramping up (and scaling) paid media efforts takes experience, muscle, the right strategy, and a deep understanding of market dynamics.
Sorry, but outdated B2B marketing playbooks from 2009 don’t work in todays buyer-lead markets.
Experienced experts with a proven track record in paid media are rare and usually expensive.
Succeeding with paid media requires a high level of specialty and years of experience.
A full-functioning team of paid media experts can easily cost €30K a month or more.
Our paid media solutions
Our Paid Media experts help B2B SaaS companies develop and integrate GTM-initiatives, leveraging the power of Performance Marketing, Content Creation and Media Buying.
We leverage data to find a paid media strategy that fits your unit economics and growth-stage. This includes integrating Performance Marketing as a core function into the greater GTM team.
Insights from 60+ high-performing ad accounts let your campaigns compete against real benchmarks. By mapping paid social campaign-setups to your business goals, we set the stage for maximum impact.
9 out of 10 B2B SaaS Companies are burning budget on Google Ads. Our data-driven approach includes a paid search setup that helps you grow without breaking the bank.
Don't listen to us. Listen to our Paid Media Customers
“YOYABA is not only an execution-driven performance marketing partner for our primary channels Google & LinkedIn, but also continuously delivers fresh ideas and valuable approaches to scale and internationalize our inbound marketing. As a fast-moving SaaS startup, I appreciate the agile, honest and uncomplicated collaboration with the entire team, in addition to the performance marketing competencies.”
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“The sparring and exchange with YOYABA is particularly valuable, you really notice that they work with the best of the best in the B2B SaaS scale-up space. This is something I notice in every jour fix.”
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“In my opinion, YOYABA is not a classic agency, but rather an indispensable partner that sees itself as part of our marketing organization and acts as such. The constant new input at strategic and operational levels, the high level of product understanding and the excellent execution have meant that we have been able to increase the value of our inbound pipeline tenfold in just a few months.”
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“By switching to the YOYABA Demand Gen. framework, we have significantly higher quality leads in the pipeline. ”
“LinkedIn had little impact on the pipeline before we started working with YOYABA. Now we generate about 50% of our total pipeline through LinkedIn Ads.”
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“YOYABA hat ein super Verständnis für B2B SaaS und optimiert nicht nur auf Leads, sondern auf tatsächlich gewonnene Kunden. Dabei bringen sie immer wieder neue Ansätze, die es braucht, um im kompetitiven ERP-Umfeld zu bestehen.”
Learn how we consistently drive pipeline and revenue for B2B software companies based on exclusive insights from 60+ customer projects. Let’s review your current marketing strategy and explore whether revenue marketing is right for you.
Dive deep into your individual revenue marketing roadmap that realizes your company's ambitious targets. Our best-in-class Revenue Marketing Team will show you the strategic measures that will grow your pipeline and revenue.
Let’s bring your strategic narrative to life. After a few weeks, first data will show that your new B2B marketing strategy is actually generating qualified leads and filling your pipeline. Welcome to revenue marketing!
What is paid media?
Paid media includes all paid opportunities to share content (image, text, video) on a platform. The platforms can be online (Google, LinkedIn, Meta, blogs, etc.), but also offline (newspapers, articles, etc. ). Paid media ist used by B2B SaaS companies to create demand and sell products.
What is paid social media?
Paid social media is limited to social networks. Currently, these include platforms like LinkedIn, Facebook, Instagram, X or Reddit. In the end, paid social media is about the platform on which people spend most of their time.
What is paid media marketing?
Paid media marketing is the broader strategy of using paid media channels to promote a brand, product, or service. It involves planning, creating, and managing paid campaigns across different platforms to achieve specific marketing goals, such as increasing brand awareness, generating leads, or driving conversions.
How do you use use paid media to reach B2B Buyers?
Generally, it helps to answer the following questions first: Who are my customers and where do they spend their time? This already provides some hints on relevant platforms. In B2B, these are often LinkedIn, Google and Meta. Now, it's time to target the right audience with the right messaging to get them to buy you product.
How often should you evaluate your paid media budget?
It's difficult to define a rule of thumb. In the end, it's a mixture of gut feeling and data evaluation at specific intervals (daily, weekly, monthly, yearly, every five years). Generally, it helps to find out what works (and why), then increase budget and check again. If something doesn't work, reduce budget and re-evaluate. Prerequisite is a data base strong enough to make valid decisions.
How is YOYABA’s paid media services approach different?
We leverage data-driven insights from 60+ high-performing B2B SaaS ad accounts. Our team has years of end-to-end experience in paid media and B2B performance marketing: strategists, creatives, and content creators. They create both pipeline and revenue by finding paid media strategies tailored to your ideal customer profile (ICP) and growth stage.
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