Main areas of collaboration
For paid, everything had to be built from scratch. We used A/B testing to determine what resonates with the target audience and refined the Ideal Customer Profile (ICP) fit based on the insights generated. Subsequently, we established a demand generation framework, implemented the relevant processes, and moved to execution.
We also developed the inbound strategy from scratch, helping Workist understand it as a sales motion. Our partnership thrives on collaboration, dynamism, and professionalism.
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