Revenue Marketing
for start-ups
Build a strong go-to-market (GTM) and revenue marketing foundation
to drive early growth.
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Common Pitfalls for Early-Stage
No go-to-market strategy or clear direction
Scaling a B2B SaaS company is a knife fight. Winning takes GTM expertise, ruthless focus, and marketing that drives pipeline—fast.
Overwhelmed by endless to-do's
Startups are drowning in to-dos, relying on generalists who can’t drive the marketing precision needed to scale.
Lacking tactical execution and best practices
Message-market fit is only as good as its execution. The right structure and processes turn strategy into pipeline, but most companies struggle to get it right.
What Start-ups need to scale successfully
A clear GTM & revenue marketing strategy
With the right guidance, you’ll double down on GTM initiatives that actually make an impact—no more guesswork.
Highly specialized service teams
With a team of B2B SaaS experts using proven best practices, you’ll skip the trial and error and get straight to results.
Tactical guidance on pipeline creation
With a revenue-focused GTM team operating like a well-oiled machine, every initiative drives measurable pipeline growth.
Our Revenue Marketing Services for Start-ups
Paid Growth
You’ve nailed product-market Fit? Your ICP is crystal clear? Your growth is on the rise? Then paid media isn’t a risk for you—it’s your growth accelerator. And we have the best fuel for your fire.
Organic Growth
Organic growth is a make-or-break factor for startups. We build a website and content engine that actively drives growth. That means content that cuts through the noise, hits your audience’s pain points head-on, and keeps you visible when it matters most.
Organic Growth & SEO
We build your website to drive real growth. Whether it’s a full relaunch or a smart revamp, we use audience insights, SEO, and demand data to turn traffic into revenue.
Content & Thought Leadership
Great B2B content doesn’t just inform, it moves people to act. We help you build a content engine that drives long-term growth, from evergreen, search-optimized pieces to conversion-focused assets.
Revenue Operations
We help you navigate the startup phase and lock in product-market fit. Whether you're moving from founder-led sales to a full team or sharpening your PLG motion, we set you up for long-term revenue growth.
Revenue & GTM Architecture
We get your CRM in shape to drive real growth. No clutter, no bottlenecks—just a system that works, whether you’re scaling inbound, outbound, or both.
Revenue & GTM Strategy
Growth starts with a smooth handoff from marketing to sales to customer success. We set up the right analytics to fine-tune your strategy and scale revenue faster.
Deep understanding of our target group
"YOYABA always manages to create new relevant creatives through a really deep understanding of our target group - often with a creative twist. By continuously optimizing the messaging, we have been able to keep improving the very good results. I am particularly enthusiastic about the video ads and always look forward to the filming days at the YOYABA office."
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Now we can steer our marketing & sales activites
"The biggest added value for us is the topic of attribution. Thanks to the adjustments we have made together with YOYABA, we can now drill down into channels and make direct connections to revenue metrics. Therewith, we can better evaluate and steer our marketing & sales activities."
Scalable processes to manage the entire customer journey
"YOYABA helped us create scalable processes to manage the entire customer journey, from lead to retention. The new data structure gives us better insights, allowing us to improve our go-to-market strategy."
Experience YOYABA
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Ready for Revenue Marketing? Let's Talk!
1. Strategy Call
Learn how we consistently drive pipeline and revenue for B2B software companies based on exclusive insights from 100+ customer projects. Let’s review your current marketing strategy and explore whether revenue marketing is right for you.
2. Revenue Marketing Concept
Dive deep into your individual revenue marketing roadmap that realizes your company's ambitious targets. Our best-in-class Revenue Marketing Team will show you the strategic measures that will grow your pipeline and revenue.
3. Kick-Off
Let’s bring your strategic narrative to life. After a few weeks, first data will show that your new B2B marketing strategy is actually generating qualified leads and filling your pipeline. Welcome to revenue marketing!
FAQ - Your Questions Answered
When should start-ups work with YOYABA?
Start-ups partner with us for three key reasons:
- When there’s no internal team to define and execute a sharp revenue strategy or set up seamless marketing structures.
- When they need expertise in areas like creative strategy, media buying, content, and revenue operations—without the trial-and-error.
- When they prefer a long-term, flexible agency partnership over building a large in-house marketing team, saving time and costs while scaling faster.
Do you only handle the execution, or do you also define the strategy?
We do both. We help define your strategy, clarify the best initiatives to focus on, and then execute with best-in-class implementation to drive revenue growth.
What does working with YOYABA look like?
Think of us as an extension of your team. We don’t just work in the background—we provide regular updates, proactively optimize your strategy, and ensure you always have a team of experts you can rely on.
How much experience do you have with B2B SaaS and tech?
A lot. We’ve analyzed 100+ B2B SaaS & tech accounts in depth and actively manage 60+ accounts today. That means we learn and optimize 60x faster than companies operating in their own bubble. Our clients benefit from these insights every day.
How long does a typical collaboration last?
Most of our clients work with us for 12 months and longer because there are always new challenges to solve and new goals to hit. That said, we also support short-term projects for companies that plan to bring marketing in-house over time.