We offer content marketing services that focus on buyer pain points and your ideal customer profile (ICP). Content focused on the motivations, buying signals, and needs of your ICP will position you as a thought leader and create demand. Our articles earn top Google rankings and provide value to your audience, appealing to search engines and end users. Your content turns readers into customers and customers into brand advocates, driving sales and creating revenue.
Content & Thought Leadership
Craft captivating content that creates demand and leads back to revenue.
60+ B2B Software Companies trust us with their marketing budget
Circula
6€ in pipeline for every 1€ in spend
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Workmotion
Changing the strategy from lead gen to revenue marketing
Haiilo
18% YoY growth of opportunities in DACH
Maze
Drove over $1.5 Mio. in pipeline via paid media in 6 months
Lucanet
Strategic advancement of the comprehensive paid media strategy
Taxfix
133 B2B customers in 2023
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loxo
20 hand-raisers & 7x Pipeline in just 24 days
Workist
Scaled to 4x ROAS
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Urban Sports Club
Bridging the gap between brand and demand
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proof
With custom data enrichment to scalable account & lead scoring
Studytube
Enhancing the pipeline impact of paid social activities in the DACH region
Instaffo
Bringing demand generation to the next level
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Humanoo
Creating & implementing a Revenue Marketing Strategy from scratch
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IDnow
Scaling LinkedIn paid social through a holistic demand creation strategy
Yokoy
Implementing a holistic demand generation strategy
Playplay
10X more pipeline in DACH
Sastrify
All-time high in inbound website requests after 6 months
Storyblok
Helped scaling from 36 to over 250 employees
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New Work SE
Planned and created high-quality Organic Social content for onlyfy by XING
Luzmo
Introducing Demand Creation framework
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meistertask
Increasing inbound ICP lead generation
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Doinstruct
Introducing inbound lead generation from scratch
Thought Leader Content builds trust and turns readers into customers
"Without YOYABA, we would still be aimlessly tweaking our website with little to no effect. What the team achieved in just a few months is extraordinary. Their comprehensive expertise and dedication to SEO and content, combined with professional project management and a flexible, hands-on mentality, impressed us greatly. Thanks to YOYABA, we are now well-positioned to generate sustainable revenue with our website."
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Industry:
Marketing services
HQ:
Berlin, Germany
Company size:
180+ employees
“The collaboration with YOYABA was consistently straightforward, professional and eye-to-eye. Communication was fast and easy. The Organic Team reliably delivered high-quality content, thought ahead, developed ideas, and demonstrated initiative. For me, that's what makes a great partnership!”
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Industry:
Recruiting & New Work
HQ:
Hamburg, Germany
Company size:
1540 FTE
"Without YOYABA, we would still be aimlessly tweaking our website with little to no effect. What the team achieved in just a few months is extraordinary. Their comprehensive expertise and dedication to SEO and content, combined with professional project management and a flexible, hands-on mentality, impressed us greatly. Thanks to YOYABA, we are now well-positioned to generate sustainable revenue with our website."
Industry:
Marketing services
HQ:
Berlin, Germany
Company size:
180+ employees
“The collaboration with YOYABA was consistently straightforward, professional and eye-to-eye. Communication was fast and easy. The Organic Team reliably delivered high-quality content, thought ahead, developed ideas, and demonstrated initiative. For me, that's what makes a great partnership!”
Industry:
Recruiting & New Work
HQ:
Hamburg, Germany
Company size:
1540 FTE
Organic Content Challenges
New buyers don’t trust you
SaaS companies need to stand out from a rising number of competitors in a crowded market through strong B2B content marketing.
B2B sales cycles are long
Sustainable growth requires B2B content that nurtures prospects through every sales phase, generating qualified demand and pipeline.
You're missing opportunities
As your services and solutions evolve, your company might miss potential customers and upselling opportunities due to outdated content.
No visibility on search and social
Without strategic content creation and distribution, your messaging won't reach the right audience or create business impact.
People don’t understand your solution
Creating educational content that explains your solution in easy-to-digest formats across digital channels requires content marketing experts.
Impact is not measurable
Without clear attribution of your content marketing activities to revenue, the true business impact of your B2B content strategy is hard to measure.
Our Organic Content Marketing Solutions
Our content marketing experts help SaaS companies with captivating blogs, landing pages, organic social posts and case study content that generate demand and revenue, turning readers into customers, not clicks.
Carefully researched and well-optimized blog articles focusing on real customer issues strengthen your position as a thought leader, creating demand to drive pipeline.
- Strategic Messaging to reach potential buyers
- Extensive topic research to create valuable content
- Deep keyword analysis to identify relevant search terms
- Professional creation of informative and engaging blog articles
- Search engine optimization to increase visibilty
- Spelling, grammar and style check to ensure the highest quality
Landing pages that address the needs and objections of your ICP make their buyer journey feel seamless, boosting conversions and organic traffic.
- Convincing landing page copy
- Briefing of visual content
- Grammar and quality checks
- Search engine optimization
- Updates based on user signals
Onpage optimization makes your content pages more visible on search engines such as Google and drives traffic to your website, creating and capturing demand.
- Placement of meta-tags
- Integration of structured data
- Local SEO for geo-targeted traffic
- Target-oriented integration of relevant keywords
- Improved site and content structure and internal linking
Detailed customer success stories and case studies are a convincing argument to potential buyers and demonstrate authority in your area of expertise.
- Success stories customized for specific target groups and use cases
- Application of proven storytelling techniques to hold attention
- Integration of pictures, videos and quotes to craft a compelling story
- Search engine optimization to increase organic visibility
We develop high-quality social content tailored to your ICP to increase visibility, brand awareness, customer loyalty and organic website traffic.
- Strategic development of organic social content to create demand
- Data-driven content planning and creation to maximize impact
- Briefing and production of social media assets
- Copywriting to ensure clear messaging
Don't listen to us. Listen to our Content Customers
We finally found the complete package
“Before YOYABA, we tried two other agencies, but our traffic and sign-ups kept dropping. With YOYABA, we finally found the complete package: a motivated team that works on our level, knows our product inside and out, and delivers the results we need. We were able to recover our most important traffic and get back on track with the website conversions. Overall, we can always rely on the Organic Team to deliver with precision.”
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Torben Simon Meier
Founder & Managing Director
Raidboxes
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High flexibility and outstanding content quality
“YOYABA really understands our product and delivers first-class content pieces. Besides the strong content marketing expertise, I also appreciate the flexible strategic support and the honest, uncomplicated exchange with the entire organic growth team. All in all, we could significantly increase our online visibility since we started collaborating.”
Joel Schneider
Co-Founder & CMO
Mooncamp
Impressive project management and hands-on mentality
"Without YOYABA, we would still be aimlessly tweaking our website with little to no effect. What the team achieved in just a few months is extraordinary. Their comprehensive expertise and dedication to SEO and content, combined with professional project management and a flexible, hands-on mentality, impressed us greatly. Thanks to YOYABA, we are now well-positioned to generate sustainable revenue with our website."
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Olena Sychenko
Head of Marketing
Zeotap CDP
Consistently straightforward, professional and eye-to-eye
"The collaboration with YOYABA was consistently straightforward, professional and eye-to-eye. Communication was fast and easy. The Organic Team reliably delivered high-quality content, thought ahead, developed ideas, and demonstrated initiative. For me, that's what makes a great partnership!"
Anna Nguyen
Content Marketing Manager
onlyfy by XING
Ready for Revenue Marketing? Let's Talk!
1. Strategy Call
Learn how we consistently drive pipeline and revenue for B2B software companies based on exclusive insights from 60+ customer projects. Let’s review your current marketing strategy and explore whether revenue marketing is right for you.
2. Revenue Marketing Concept
Dive deep into your individual revenue marketing roadmap that realizes your company's ambitious targets. Our best-in-class Revenue Marketing Team will show you the strategic measures that will grow your pipeline and revenue.
3. Kick-Off
Let’s bring your strategic narrative to life. After a few weeks, first data will show that your new B2B marketing strategy is actually generating qualified leads and filling your pipeline. Welcome to revenue marketing!
FAQ - Most important Questions
What is B2B content marketing?
B2B content marketing is an inbound strategy that creates and distributes valuable, relevant content to attract and engage business customers to ultimately drive sustainable revenue. Common formats include blog, landing page, thought leadership, and case study content creation.
Why is content marketing important for B2B?
Content marketing is important for B2B because it allows companies to build awareness, establish credibility as an industry expert, nurture leads through their buyer's journey, and generate demand by addressing ideal customer profile (ICP) pain points, needs and motivations in helpful, educational formats.
How can a content-led approach improve B2B marketing?
A content-led B2B marketing approach improves operations by:
- positioning a brand as a thought leader
- generating awareness through search and social visibility
- converting more readers into customers and advocates
The buyer's journey is further nurtured through customized, relevant, and helpful materials focused on the ideal customer profile (ICP).
How is your B2B content marketing approach different?
Our B2B content marketing experts create thought leader articles that are:
- tailored to your ICP’s pain points and motivations
- tptimized for SEO to earn top Google rankings
- thoroughly researched and up-to-date with industry trends
Providing tangible value to your audience and appealing to both search engines and end users, our tailored content generates demand and increases revenues.
Do you only consult or also do the implementation of the content strategy?
We consult in strategy and execute if needed. Content creation is usually the biggest bottleneck where we can support. But we are not actually publishing the work to your website or CMS. However, our strategy consulting goes further than just sharing best practices. We create comprehensive briefings, logic, structure and hands-on optimizations to create maximum impact.