SEO services make push and pull marketing channels for B2B more effective. High-quality organic content is proven to drive short-term and long-term pipeline. By publishing content tailored to your ICP, you can capture demand from search and social media. This makes organic growth a powerful initiative to create demand, pipeline and revenue.
Organic Growth & SEO
Leverage organic content to scale website traffic and create inbound leads.
60+ B2B Software Companies trust us with their marketing budget
Circula
6€ in pipeline for every 1€ in spend
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Workmotion
Changing the strategy from lead gen to revenue marketing
Haiilo
18% YoY growth of opportunities in DACH
Maze
Drove over $1.5 Mio. in pipeline via paid media in 6 months
Lucanet
Strategic advancement of the comprehensive paid media strategy
Taxfix
133 B2B customers in 2023
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loxo
20 hand-raisers & 7x Pipeline in just 24 days
Workist
Scaled to 4x ROAS
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Urban Sports Club
Bridging the gap between brand and demand
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proof
With custom data enrichment to scalable account & lead scoring
Studytube
Enhancing the pipeline impact of paid social activities in the DACH region
Instaffo
Bringing demand generation to the next level
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Humanoo
Creating & implementing a Revenue Marketing Strategy from scratch
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IDnow
Scaling LinkedIn paid social through a holistic demand creation strategy
Yokoy
Implementing a holistic demand generation strategy
Playplay
10X more pipeline in DACH
Sastrify
All-time high in inbound website requests after 6 months
Storyblok
Helped scaling from 36 to over 250 employees
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New Work SE
Planned and created high-quality Organic Social content for onlyfy by XING
Luzmo
Introducing Demand Creation framework
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meistertask
Increasing inbound ICP lead generation
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Doinstruct
Introducing inbound lead generation from scratch
Organic growth is a powerful revenue driver and multiplier for paid results.
"For our GTM strategy in DACH, we needed an ambitious sparring partner. And we certainly found one in YOYABA. The energetic and professional support of the Organic Growth team has enabled us to increase the number of opportunities generated via organic search in DACH by 25%."
Industry:
Employee Communications
HQ:
Hamburg, Germany; London, United Kingdom; Atlanta, Georgia (USA); Helsinki, Finland; Paris, France
Company size:
250 FTE
Organic Growth & SEO Challenges
No visibility on search or social
SaaS companies have to create strong awareness and build lasting trust in order to beat their competition.
Existing content is not ranking
When content doesn’t rank for the right keywords (or not at all), it will not capture demand on search.
Website traffic isn't converting
Not focusing on relevant, high-intend keywords leads to website visitors that are not ready-to-buy.
No resources for content
Even if your ICP and value proposition are clear, you still need manpower to translate it into content.
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Incomplete buyer journey
Missing competitor landing pages or pricing pages will leave your ICP skeptical and undecided.
Friction in the buyer journey
If you don’t clearly state your value proposition and features, buyers will not understand your solution.
Our Organic Growth & SEO Solutions
Our B2B SEO solutions help SaaS companies enhance their online visibility through strategic content creation, audits, and technical optimization. Our experts craft engaging content that generates highly qualified leads, maximizing your organic growth.
Strategic content creation and distribution to your website and social media ensure your messaging reaches the right audience in the B2B space and converts.
- Thought Leader Content Creation
- Blog Content Creation
- Landing Page Content Creation
- Social Media Content Creation
- Case Study Content Creation
Our content audit shows opportunities and blind spots of your content strategy as well as performance insights on all published pages.
- Content and keywords tracking
- Internal linking of relevant content clusters
- Identify top-ranking content
- Data-driven insights to improve content
- Clear blog structure and messaging
- Top-of-the-funnel traffic and blog conversions
SEO is a powerful initiative to create and capture demand through relevant content, technical enhancements and a convincing user experience.
- Keyword Research / Keyword Logic
- Existing blog content updates
- Landing/Product pages
- Off-site SEO
Technical SEO makes it easier for search engines to read your content and improves the user experience through faster loading times.
- Technical SEO audit
- Improved crawlability
- Improved loading times
- Technical issues fixed
- Improved user experience
Our experts create a positive user experience throughout the entire buyer journey, with every touchpoint contributing to pipeline and revenue.
- Marketing-to-Sales optimization
- Website Copy
- Website Restructuring
- ICP Targeting
- Landing page Creation
Don't listen to us. Listen to our Organic Growth & B2B SEO Customers
Ambitious Sparring Partner
"For our GTM strategy in DACH, we needed an ambitious sparring partner. And we certainly found one in YOYABA. The energetic and professional support of the Organic Growth team has enabled us to increase the number of opportunities generated via organic search in DACH by 25%."
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Sarah Stott-Taylor
CMO
Haiilo
We finally found the complete package
“Before YOYABA, we tried two other agencies, but our traffic and sign-ups kept dropping. With YOYABA, we finally found the complete package: a motivated team that works on our level, knows our product inside and out, and delivers the results we need. We were able to recover our most important traffic and get back on track with the website conversions. Overall, we can always rely on the Organic Team to deliver with precision.”
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Torben Simon Meier
Founder & Managing Director
Raidboxes
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High flexibility and outstanding content quality
“YOYABA really understands our product and delivers first-class content pieces. Besides the strong content marketing expertise, I also appreciate the flexible strategic support and the honest, uncomplicated exchange with the entire organic growth team. All in all, we could significantly increase our online visibility since we started collaborating.”
Joel Schneider
Co-Founder & CMO
Mooncamp
Impressive project management and hands-on mentality
"Without YOYABA, we would still be aimlessly tweaking our website with little to no effect. What the team achieved in just a few months is extraordinary. Their comprehensive expertise and dedication to SEO and content, combined with professional project management and a flexible, hands-on mentality, impressed us greatly. Thanks to YOYABA, we are now well-positioned to generate sustainable revenue with our website."
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Olena Sychenko
Head of Marketing
Zeotap CDP
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Ready for Revenue Marketing? Let's Talk!
1. Strategy Call
Learn how we consistently drive pipeline and revenue for B2B software companies based on exclusive insights from 60+ customer projects. Let’s review your current marketing strategy and explore whether revenue marketing is right for you.
2. Revenue Marketing Concept
Dive deep into your individual revenue marketing roadmap that realizes your company's ambitious targets. Our best-in-class Revenue Marketing Team will show you the strategic measures that will grow your pipeline and revenue.
3. Kick-Off
Let’s bring your strategic narrative to life. After a few weeks, first data will show that your new B2B marketing strategy is actually generating qualified leads and filling your pipeline. Welcome to revenue marketing!
FAQ - Most important Questions
What is B2B SEO?
B2B SEO is a marketing technique to optimize a website to improve visibility on search engines for business buyers and decision-makers. It includes:
- Keyword Research: Identify high-intend keywords aligned with business needs.
- Content Optimization: Blog articles, case studies and landing pages to nurture leads.
- Technical SEO: Ensures the site is fast, mobile-optimized, and easy to navigate.
Why is SEO important for B2B?
SEO is important for B2B because it boosts visibility on search engines, driving targeted organic traffic to your website. It helps generate qualified leads, establishes thought leadership, and supports long sales cycles by providing valuable, relevant content that aligns with your ICPs needs throughout their research and decision process.
Do you only consult or also do implementation of the organic growth & B2B SEO strategies?
We consult in strategy and execute if needed. Content creation is usually the biggest bottleneck where we can support. But we are not actually publishing the work to your website or CMS. However, our strategy consulting goes further than just sharing best practices. We create comprehensive briefings, logic, structure and hands-on optimizations to create maximum impact.
What resources do I need in order to work with you regarding organic growth & B2B SEO?
The minimum requirements are resources for content creation. If you don’t have internal resources, we can support with content creation. Ideally, you also have internal resources to create landing pages and perform (technical) website changes.
If I want to work with your organic growth & B2B SEO team, how does this process look like?
We start with a strategy call to show you how we combine organic social and search to create and capture demand based on exclusive insights from customer projects. Next, our team will present strategic measures that grow your pipeline and revenue. And finally, we bring your organic growth strategy to life.