After the merger to form Haiilo, the primary challenge was to ensure a successful go-to-market in DACH while maintaining brand awareness and reliable lead generation via organic search channel. 

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The next step was to continue driving growth, build a strong pipeline of high-quality leads, generate conversions and create further business opportunities.

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This requires a well-performing website focused on product-led content, and an SEO strategy that puts users and customers at the center - taking Haiilo's thought leadership to a new level.

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At the core of our strategic collaboration was and remains the creation of high-quality content pieces for Haiilo. Over two years, our content experts have created over 100 carefully researched articles for the Haiilo blog. In addition, we have specifically revised existing content on landing pages and adapted "low-hanging fruits" to boost visibility in organic search.

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Our continuous content efforts resulted in the growing organic search visibility, more conversions and, of course, boost for our demand generation strategy. The BOFU articles are regular contributors to the pipeline.

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The second important pillar of our strategy is the continuous improvement of website performance and health. For example, in summer 2023 we defined a systemic problem with imagery use as well as misuse on the website. By establishing a good best practice for the Haiilo team and fixing technical issues, we significantly improved user experience and page speed on the desktop. We continuously deepen our technical SEO efforts to align and improve users' touchpoints on their buyer journey. 

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Last but not least, our strategy is also based on trusting, transparent and committed strategic sparring with the Haiilo team. Joining forces and a result-oriented hands-on mentality allow us to react quickly to current market challenges and create sustainable impact with effective optimisations.