Reach your exact ICP with the right message and scroll-stopping content every time.
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
We craft ads that live rent-free in your buyers' heads.
Our creative strategy team starts by diving deep into your market, audience, and competitors, building a detailed campaign strategy for your product.
With these insights, we craft ads using sharp copy as well as impactful visuals that drive your ICP down the funnel. At every stage, we refine the messaging to maximize conversions, from sparking initial interest to inspiring the purchase.
60+ clients across all relevant B2B channels agree: Our framework works.
“By working with YOYABA, we were able to increase TOFU brand awareness and achieve a high level of education among our target group. YOYABA always manages to create new relevant creatives through a really deep understanding of our target audience - often with a creative twist. By continuously optimizing the messaging, we were able to further increase the very good results. And since we switched to the YOYABA Demand Generation Framework, we have been getting significantly higher-quality leads in the pipeline.“
Creative Strategy & Research Challenges
Many B2B companies don’t have the resources to consistently engage with prospects and customers or stay up-to-date on market trends.
Speak to everyone, and you’ll reach no one. We help you find the message that truly connects with your ICP.
B2B doesn’t equal boring—your creatives should still be bold, engaging and leave a lasting impression.
Without a data-driven approach to creative iteration, many B2B SaaS companies struggle to grow and often repeat the same mistakes.
In 2024, people want to buy from people they trust. Building thought leadership in your B2B niche is the way to dominate your category.
A true creative strategy covers more than just one campaign or channel. Consistency throughout the buyer journey is key.
Our winning approach to Creative Strategy & Design
Our creative strategy & design experts put you top of mind with your ICP. We blend advanced research, timely messaging, and top-tier creative execution to make a lasting impact.
We don’t build campaigns on assumptions. We craft them using real insights from your target audience, internal teams, and in-depth competitor and market analysis.
Here's how we do it:
We compile all research insights into a clear, actionable file using our in-house advanced framework.
From this foundation, we:
B2B ads don’t have to be boring. In fact, we turn that misconception into an advantage. Through emotional storytelling, we produce creatives that turn heads in the market.
Our approach includes:
Micro A/B tests won’t drive macro results. That’s why we use a testing approach designed to deliver insights that make an impact.
This includes:
People want to buy from people, not faceless companies. We position your experts as trusted thought leaders, building credibility and trust in your industry.
Our approach includes:
What works in the U.S. might not work in DACH. We adjust your strategy and creatives to make sure your campaign succeeds in any market.
This includes:
Creative Showcase
Don't listen to us. Listen to our Creative Strategy Customers
"YOYABA always manages to create new relevant creatives through a really deep understanding of our target group - often with a creative twist. By continuously optimizing the messaging, we have been able to keep improving the very good results. I am particularly enthusiastic about the video ads and always look forward to the filming days at the YOYABA office."
.webp)
“YOYABA is excellent at research & creative strategy – especially in analyzing the whole buyer experience from top-funnel to conversion. Their creative approach of deeply immersing into the minds of our customers and then coming up with new ideas for formats and ad creatives in such a fast pace is highly valuable to us. This approach showed us a new process of continuously creating new ad creatives.”
.jpeg)
"We don't want to do mediocre marketing and YOYABA is exactly the right partner for this. YOYABA understands our target group and creates campaigns for us that stand out in a sea of boring B2B ads and position us as a thought leader."
.png)
"You only get one chance to make a great first impression on a market. I knew we couldn’t afford to make a bad one with the DACH market, and that’s where the YOYABA team truly helped. There are very few demand generation agencies operating at the high level of sophistication we need in a partner, and that’s where YOYABA thrived. From meeting that high bar we have and being able to do it in a very professional manner is going to make it hard for us to ever want to use any other agency."
.jpeg)
Learn how we consistently drive pipeline and revenue for B2B software companies based on exclusive insights from 60+ customer projects. Let’s review your current marketing strategy and explore whether revenue marketing is right for you.
Dive deep into your individual revenue marketing roadmap that realizes your company's ambitious targets. Our best-in-class Revenue Marketing Team will show you the strategic measures that will grow your pipeline and revenue.
Let’s bring your strategic narrative to life. After a few weeks, first data will show that your new B2B marketing strategy is actually generating qualified leads and filling your pipeline. Welcome to revenue marketing!
Why do I need creative strategy?
The demand for creative strategy has grown in recent years. Today, with countless SaaS tools and AI generating mediocre content at scale, it’s harder than ever to stand out. Buying behavior is also becoming more complex. These changes highlight the need for focused messaging, unique content, and tailoring your approach to the buyer’s journey. This is where our creative strategists excel.
How many creatives will you produce for us?
We don’t set a limit on creative production because it depends on your budget, target audiences, and the performance of the content. We’ll produce as much as needed to meet your goals.
What does the process look like?
Our collaboration starts with in-depth research to understand your brand, ICP, and goals. From there, we craft a campaign strategy that lays out the messaging and ads we plan to create together. Once you approve the strategy, we handle the production and approval workflow. After the campaign is live, we monitor performance and make any necessary updates. Additionally, we’ll offer ideas and strategies to keep evolving your creative approach and strengthen your position as a thought leader.
How do you measure the success of your creative strategy?
At the outset of our collaboration, we define a north-star metric, often focused on revenue or pipeline impact. For individual campaigns, we also monitor steering metrics that align with the campaign goals, such as Engagement Rates, CTR, Video Watch Times, Dwell Time, or CPLs.
