Main areas of collaboration
Summary
Our collaboration began with a clear focus on capturing demand effectively to achieve quick, measurable results. Using our paid search expertise, we helped Xentral efficiently reach active buyers. By carefully allocating the budget across Google Ads, Meta, LinkedIn, and Bing, we identified the best traffic sources and significantly lowered the cost-per-click. The goal was to not only increase visibility but also improve lead quality through precise targeting and optimization.
Once the demand-capture strategy was successfully set up and refined, Xentral could take over these processes independently. This illustrates YOYABA’s value: not just driving immediate results, but building lasting structures that can be managed internally.
Next, we focused on building a demand-creation strategy. This goes beyond serving existing demand to actively generate new interest in the market. With content marketing strategies and data-driven targeting, we’re driving sustainable, long-term growth that keeps Xentral competitive, even in a challenging market.
Phases
- We focused on keywords with a proven impact on pipeline and revenue, narrowing down the keyword field to reduce the cost per qualified lead.
- We set up targeted strategies to bid aggressively on high-intent keywords, achieving maximum visibility and efficiency.
- To maximize ROI, we introduced custom bidding that dynamically adjusts budgets based on keyword groups and intent levels.
- Finally, we created a scalable account structure focused on conversions and clear goals, making it easy for Xentral to grow sustainably in their market.
