Storyblok

Storyblok is a headless content management system used by more than 100,000 developers and content teams to enhance content experiences across all digital channels.

Industry

Headless CMS

Headquarters

Linz, Austria

Company size

250+ FTE

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6-FIGURE AD SPEND SUCCESS & 5 NEW MARKETS

Executive Summary

From zero to six figures: Storyblok expected ad spend to reach six figures during our partnership, necessitating a robust, scalable foundation for a substantial international paid growth account encompassing multiple products, markets, and Ideal Customer Profiles (ICPs).

From 36 to 250 employees: In just eighteen months, Storyblok not only increased its ad spend but also grew from 36 to 250 employees – a remarkable expansion for the young and highly ambitious startup.

10x

increase in MRR pipe creation via LinkedIn

50%

of pipeline sources from LinkedIn

6.3x

more MRR in the past 6 months

Challenge

When the partnership began, Storyblok was in the middle of a Series A funding round, with a team of 36 handling all paid growth efforts internally. It soon became evident that they lacked the resources and expertise to scale efficiently. Storyblok had ambitious goals, and realizing these goals required a partner adept at implementing and scaling paid growth strategies for B2B SaaS companies, and urgently so.

Main areas of collaboration

At YOYABA, we swiftly embarked on robust lead generation, powered by a diverse array of content produced by Storyblok, with each content piece finely tuned to different funnel stages.

Our established media buying and creative production processes, coupled with high client engagement and rapid feedback cycles, enabled us to develop and refine creative ads quickly. Our goal was to reduce the launch time of new campaigns and scale faster.

A strategic move was Storyblok’s decision to integrate the YOYABA team into their marketing team's structure and meetings, offering us unparalleled transparency and insight into their internal processes, challenges, and opportunities. This integration was a crucial factor in our successful collaboration.

Results

With YOYABA's support, Storyblok successfully expanded into five new international markets: the UK, US, France, Benelux, and the Nordics
The company achieved efficient global scaling, increasing ad spending with only a slight CPL rise while maintaining a favorable CAC:LTV ratio
Through paid growth strategies on LinkedIn and Google, Storyblok consistently generates double-digit HIRO pipeline deals monthly, with a CLV in the five to seven-figure range and a win rate over 25%
Paid channels are allocated 50 to 60% of the marketing budget, contributing significantly to revenue
Throughout our partnership, Storyblok grew from 36 to nearly 250 employees and completed a Series B funding of 47 million EUR

“YOYABA is not only an execution-driven performance marketing partner for our primary channels Google & Linkedin, but also continuously delivers fresh ideas and valuable approaches to scale and internationalize our inbound marketing. As a fast-moving SaaS startup, I appreciate the agile, honest and uncomplicated collaboration with the entire team, in addition to the performance marketing competencies.“

Thomas

Peham

VP Marketing

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