Tidely

In just 1.5 months, YOYABA achieved conversion rates between 2-8% on Google, setting the stage for an extraordinary turnaround. Venturing beyond conventional platforms, we explored fresh marketing channels like OMR podcasts and industry reviews.

Tidely faced significant challenges with its outdated web system and disjointed system integrations, which obstructed effective attribution mapping. We completely revamped the HubSpot CMS using the YOYABA Attribution Framework, partnering with tech-savvy experts to enhance tracking. This pivotal strategy now provides a robust data foundation, empowering us with precise insights for smarter decision-making ahead.

Organic – Challenges

Our initial focus was to implement essential elements at the paid level to secure solid revenue. This resulted in 20-30 high-intent leads booking a demo and converting. In the next step, we integrated Organic Growth into the hybrid strategy to grow further and bolster the sustainability of the marketing mix.

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Paid – Challenges

Before partnering with us, Tidely had experimented with two consecutive agencies, depleting internal resources and funds in the process. Communication challenges persisted, campaigns stalled, and tangible results remained elusive.

We thoroughly analyzed the customer journey, discontinuing ineffective campaigns and keywords. Furthermore, we experimented with various keyword match types and successfully placed high-performing ads across Google, Meta, LinkedIn, Bing, and Capterra platforms.

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