Zeotap CDP

How we combined SEO and content expertise to grow Zeotap CDP organic traffic and visibility by 600%.

Industry

Marketing services

Headquarters

Berlin, Germany

Company size

180+ employees

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600 % more traffic and visibility in just 9 months

Executive Summary

A sales-led revenue approach, problematic website migration, compromised UX and content that only covers one funnel phase caused Zeotap CDP's website to go off the rails, generating minimal traffic. Strategic intervention was needed to drive the right changes and bring the website back on track.

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With YOYABA, Zeotap CDP found the perfect partner. Leveraging deep expertise in SEO and content, we boosted the website’s traffic by up to 600%, ensuring sustainable visibility and thought leadership in the CDP sector.

Challenge

For a long time, growth on the Zeotap CDP website was quite modest. Regular content creation was not enough to boost traffic, visibility, or rankings for new keywords. The website migration in the summer of 2023 caused a severe drop in organic visibility. Continuous hits from the Google Core Algorithm Updates, a poor user experience, and extremely high page load speeds did the rest.

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The website content focused primarily on the brand and products, rather than addressing typical customer pain points and providing truly useful information. As a result, the website wasn't fully aligned with customer needs.

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Overall, the website only marginally generated revenue, although many resources were invested. These resources had to be utilized more efficiently.

Main areas of collaboration

At YOYABA, we know how to give your website a quick and sustainable boost. Our strategy is based on three core pillars:

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Low Hanging Fruits to achieve quick results and optimize processes
Technical SEO to ensure content indexability while enhancing user experience and website health
High-quality demand generation content to address the right pain points, deliver real value, build thought leadership and drive sales

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Firstly, our SEO strategies significantly reduced page load speed by improving the Core Web Vitals and web performance metrics. We repaired the website structure damaged by the migration, fixed error URLs, and optimized internal linking. Additionally, we managed the collaboration and project management with the external development agency, ensuring a smooth and successful implementation.

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Secondly, in a collaborative effort with Zeotap CDP, we provided high-quality content for ABM campaigns. Together, we created or optimized content targeting users at various stages of the demand generation funnel, including landing pages, blog articles, and case studies. We thoroughly analyzed the marketing website and blog section structure and content. For instance, we identified a market gap and addressed it with a new industry page.

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Overall, we set new internal standards for SEO content creation, ensuring Zeotap CDP consistently delivers high-quality content. Instead of heavy-handed self-promotion, website visitors now find helpful content with real added value. This shift enables Zeotap CDP to increase its authority sustainably and become a thought leader in the CDP sector.

+600 %

traffic on the industry pages

+479 % traffic

traffic on the industry pages

+400 relevant keywords

in the english target regions

Results

In just six months, we were able to gain around 400 keywords in the English target regions with our content support.
While the website was previously regularly affected by algorithm updates, Zeotap CDP has now seen a steady increase in traffic and better positions following the final roll-out of Google's core update in March 2024.
The product pages have grown rapidly in the target regions UK and DE within just nine months: 479 % more traffic, 332 % more visibility and 105 % more keywords.
The growth of the industry pages is reflected in 600% more clicks, 557% more impressions and 74% more keywords.
The creation and optimization of the demand generation content resulted in an 82% increase in traffic.
The content created regularly scores top rankings, including featured snippets and great results with video content positions.

"Without YOYABA, we would still be aimlessly tweaking our website with little to no effect. What the team achieved in just a few months is extraordinary. Their comprehensive expertise and dedication to SEO and content, combined with professional project management and a flexible, hands-on mentality, impressed us greatly. Thanks to YOYABA, we are now well-positioned to generate sustainable revenue with our website."

Olena

Sychenko

Head of Marketing

Creative showcase

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