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Main areas of collaboration
Overall, the collaboration followed a topic-led approach with a focus on editorial planning and execution (copy and visuals).
After a shortened onboarding phase, we started directly with our 5-step process for editorial planning and content creation, which was repeated as a monthly workflow:
- Editorial Meeting – joint session with creative sparring and brainstorming as a basis for research and editorial planning
- Research – detailed research on current trends and topics
- Ideation & Editorial Plan – planning the content and timing of individual social posts in line with onlyfy's overarching content marketing strategy
- Creation – copywriting and storytelling for high-quality and appealing social media posts as well as briefing and production of all relevant creatives
- Implementation – publishing the created social posts on LinkedIn and other relevant social channels (e.g. Instagram)
That process ensured that all the content we created was consistent, relevant and contributed to onlyfy's overall content strategy and strategic narrative. YOYABA's Organic and Design Team worked closely together to ensure cohesive and visually appealing content.
The collaboration eventually came to an end with the transition of the recruiting segment to XING, as onlyfy's B2B social content was integrated into XING's channels.
