ComX

ComX is an end-to-end sales enablement platform that has grown remarkably fast thanks to the product's outstanding ROI.

Industry

B2B Sales AI

Headquarters

Berlin, Germany

Company size

150+ FTE

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338% MORE QUALIFIED LEADS IN JUST 3 MONTHS

Executive Summary

We implemented a sustainable revenue marketing strategy to elevate ComX's paid growth initiatives from their all-time low. First, we identified the most effective lead sources. We then relaunched all paid growth channels, integrating demand capturing and creation to drive consistent success. Within three months, we observed a clear upswing in performance that soon reached an all-time high.

Challenge

After ComX splurged on paid growth, the quality and quantity of the results plummeted, leading to the worst monthly performance in the company's history. Unable to identify the causes internally, the team sought help from YOYABA. Recognizing how the current situation affected revenue, we quickly determined that adopting a long-term revenue marketing strategy was the best solution.

Main areas of collaboration

At the heart of our partnership was the goal to transform the status quo and shift from short-term gains to sustainable growth. We revitalized ComX's use of YouTube, LinkedIn, and Google Search, refining ad copies and creatives through systematic testing. We experimented with various high-intent offerings to significantly improve lead quality and quantity, and refreshed existing video content. We aimed to establish lasting thought leadership and foster continuous demand.

Our strategy benefited greatly from ComX’s firm buy-in from day one. They embraced collaboration, were open to new ideas, provided honest feedback, and quickly implemented initiatives. Together, we've built a strong foundation for expanding into more channels and further scaling our efforts.

Results

Qualified leads have increased by 338%
Qualified leads boast a win rate of approximately 25%.
The overall ROAS was 4.9; meanwhile, overall ad spend only increased by 45%

“The sparring and exchange with YOYABA is particularly valuable, you really notice that they work with the best of the best in the B2B SaaS scale-up space. This is something I notice in every jour fix.”

Philipp

Ströhemann

Founder & CEO

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Revenue Marketing