Operations1

Operations1 is a connected worker platform designed to empower blue-collar workers. Its objective is to digitize employee-driven processes, fostering simplicity, efficiency, and continuous improvement.

Industry

Manufacturing

Headquarters

Augsburg, Germany

Company size

50+

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6.3X INCREASE IN MRR, 50% OF PIPELINE FROM LINKEDIN

Executive Summary

For Operations1, LinkedIn was once viewed as a black box with minimal impact on the pipeline. YOYABA restructured the entire setup after a thorough review to maximize its scaling potential.

The optimization of the revenue marketing strategy, employing a full-funnel approach alongside persona-based campaigns and initiatives, quickly delivered tangible results: Lead quality surged, culminating in a remarkable tenfold increase in generated pipeline.

+50%

Pipeline

10x

MMR pipeline (via LinkedIn)

6,3x

MMR after just 6 months

Challenge

The existing LinkedIn campaigns were ineffective for various reasons. For instance, bidding strategies were not properly implemented, creative assets were not optimized, and campaigns were not tailored to individual target audiences.

It was obvious that Operations1 needed an experienced partner focused on implementing paid growth strategies that deliver revenue quickly and sustainably.

Main areas of collaboration

We began our partnership by evaluating the current campaign performance and the overall situation. YOYABA conducted thorough research to understand Operations1's users and developed a Value Proposition Canvas (VPC) that integrated insights from marketing, sales, and product teams.

Based on this, we devised a long-term demand generation strategy and crafted targeted campaigns focused on specific personas. This strategy was designed to improve ad relevance and enhance both cost-per-lead and completion rates.

Key to our success was our strong collaboration and quick implementation of initiatives by both parties. Within weeks, Operations1 delivered a range of high-quality content, from whitepapers to videos, providing us with numerous options for rapid iteration and the rollout of innovative campaign ideas.

Results

50% of the total pipeline since July 2022 comes directly from LinkedIn Ads
The monthly recurring revenue (MRR) from LinkedIn has increased tenfold
In just six months, we generated 6.3 times more MRR than in the previous period

“LinkedIn had little impact on the pipeline before we started working with YOYABA. Now we generate about 50% of our total pipeline through LinkedIn Ads.”

Moritz

Stern

Head of Strategy & Marketing

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