Main areas of collaboration
We began our partnership by evaluating the current campaign performance and the overall situation. YOYABA conducted thorough research to understand Operations1's users and developed a Value Proposition Canvas (VPC) that integrated insights from marketing, sales, and product teams.
Based on this, we devised a long-term demand generation strategy and crafted targeted campaigns focused on specific personas. This strategy was designed to improve ad relevance and enhance both cost-per-lead and completion rates.
Key to our success was our strong collaboration and quick implementation of initiatives by both parties. Within weeks, Operations1 delivered a range of high-quality content, from whitepapers to videos, providing us with numerous options for rapid iteration and the rollout of innovative campaign ideas.
