Berlin’s invite-only event for B2B Revenue Leaders

FUTURE OF <highlight>REVENUE MARKETING</highlight>

How are the biggest players in B2B tech driving revenue growth in 2025? What must a go-to-market setup look like to win in today’s market? Which trends will shape the future - and how can you stay ahead?

At Future of Revenue Marketing, we bring together the sharpest minds in revenue and marketing for an exclusive, high-impact gathering. No fluff. Just real strategies, bold insights, and the connections that move the needle.

Will you be in the room?
25th of March 2025
15:00–19:00 (+ Networking)
Berlin

What to Expect at Future of Revenue Marketing

Insider Insights

In three punchy keynotes and an exclusive panel, top marketing leaders share real, unfiltered strategies to take your revenue game to the next level. No livestreams. No recordings. These insights happen only here.

Exclusive Networking

Join 30 handpicked revenue leaders from the B2B tech and SaaS world. Whether it’s deep-dive discussions or casual conversations over drinks, you’ll leave with fresh ideas and powerful connections.

An Experience That Sticks

This event combines cutting-edge insights, exclusive networking, and a premium setting—designed to deliver maximum impact and a lasting impression.

Our speakers

Our speakers are among Europe’s top B2B marketing experts and will share their most powerful insights on modern go-to-market and revenue marketing. Years of experience and millions in ARR condensed into two hours of pure, actionable value.

Guntram Friede
VP Marketing at Celonis

After a decade at Salesforce, Guntram built the marketing powerhouse at Celonis, Germany’s most valuable startup. As VP of Marketing, he has positioned process mining as a global enterprise technology. His expertise in data-driven marketing and GTM strategies makes him one of the most sought-after thought leaders in the field.

Liam Bartholomew
VP Marketing at Cognism

Liam’s innovative demand strategies are reshaping revenue marketing in B2B SaaS. As VP of Marketing at Cognism, he drives the brand strategy of one of the leading sales intelligence companies and is one of the most influential voices in modern B2B marketing His approach is 100% data-driven, highly creative, and laser-focused on measurable revenue impact.

Torsten Müller
SVP International bei Urban Sports Club

As SVP International Markets, he is driving the global expansion of Urban Sports Club. Previously, he was responsible for the marketing of the now internationally recognised and award-winning brand for corporate fitness and wellness for eight years. At our event, Torsten will share his insights on data-driven brand building and transformation.

Event PROGRAM

Tim Rath
Founder & CEO at YOYABA
at
Celonis

Setting the Stage

16:00–16:15

Our Founder & CEO Tim will kick things off with a brief look at what’s on the menu today – setting the stage for an exciting evening full of insights.

English
Guntram Friede
VP Marketing at Celonis
at
Celonis

Challenging the Marketing Status-Quo - Insights from Celonis

16:20–16:50

We are revolutionising the traditional marketing landscape by challenging long-held beliefs about brand building, demand generation, and customer engagement. Unlike conventional marketing, which often prioritises awareness and engagement metrics, revenue marketing operates with a singular focus: directly driving revenue. This shift dismantles the silos between marketing and sales, forcing marketers to be accountable for bottom-line impact rather than vanity metrics.

English
Speech
Liam Bartholomew
VP Marketing at Cognism
at
Celonis

Cognism ABM Case-Study: Rethinking Modern B2B Content to Win Key Accounts

16:55–17:25

The B2B content playbook has changed and the profile of an effective a B2B content marketer is changing. But how does a modern, ungated, multi-channel and multi-format content strategy fuel your ABM efforts? In this session I’ll show how you can engage target accounts with an ungated content engine that drives your ABM program.

English
Speech
Torsten Müller
SVP International bei Urban Sports Club
at
Celonis

From Consumers to Corporates: Our Journey in B2B Brand Transformation

17:45–18:15

Urban Sports Club executed an award-winning campaign in 2023, strategically pivoting from a consumer-focused brand to an employee wellbeing solution. In his keynote, Torsten will explore the strategic rationale behind this repositioning, detailing the methodology, data-driven insights, and measurable outcomes that shaped this successful transformation of the brand's market position.

English
Speech
Secret Speakers
at
Celonis

Secret Panel 🤫

18:20–18:50

Soon to be announced!

English

An Event <highlight>you can't afford to miss</highlight>

This is your chance to gain powerful insights, build high-value connections, and discuss the future of revenue marketing with industry trailblazers. Fast, focused, and packed with impact. But be quick - spots are limited!

Apply for a free ticket now
Limited to 30 tickets in total
Real, unfiltered insights from top speakers
30 handpicked marketing executives from B2B SaaS & Tech
Exceptional venue paired with refined catering
Apply for a free ticket now
Limited to 30 tickets in total

FAQ – EVERYTHING YOU NEED TO KNOW

How do I register?

Simply sign up via the button on this page and wait for confirmation from our team. Please note that spots are limited.

Who can attend?

This event is designed for marketing executives in the B2B SaaS and tech industry. Attendance is limited to ensure high-quality, in-depth discussions.

What does it cost to attend?

The event is completely free, but participation requires approval from our team.

Where is the event taking place?

In an exclusive venue in the heart of Berlin. Full details will be shared once your participation is confirmed.

What language will the event be in?

All sessions will be conducted in English.