PlayPlay

PlayPlay is an easy to use video platform that assists marketers and communicators to create engaging videos within 15 minutes.

PlayPlay’s frictionless expansion to the DACH market resulting in 10x pipeline growth.

Executive Summary

  • Successful Go-To-Market for DACH
  • Crafting and executing a sustainable Demand Generation Strategy
  • Generating messaging- and strategic learnings with global relevancy
  • HIRO Pipeline generated scaled 10X, Winrate >25%

Challenges

After seeing major success in France, PlayPlay wanted to expand into the DACH market seeking regional expertise, sophisticated testing setups and a revenue marketing approach from the very start.

Since PlayPlay’s DACH team started out small, PlayPlay needed a partner that could take strategic and operational ownership over their revenue marketing and all paid growth efforts holistically.

What we did

Month 1- 2:

Setup and iteration of direct response Demand Capture Ads

Month 3- 4:

Establishment of a POC in DACH through SQL and pipeline contribution

Month 5- 6:

Expanding to a full funnel Demand Generation strategy

  • High degree of segmentation in direct response campaigns
    • Collecting insights from all departments (product, marketing, sales and CS) to build a creative foundation through a VPC (value proposition canvas)
    • Generating learnings by creating a creative testing methodology for persona, USP, angle and ad-design testings
    • Holistic overview of business economics by creating dashboard and report from Google Search Console, Data Studio and all ad accounts
  • Development of a long-term-focused demand generation strategy
    • Planning and execution of subject matter expert videos
    • Crafting bold statement ads
  • Working towards a better alignment of organic and paid efforts
    • Seamlessly integrating organic content into the paid funnel

What did the client deliver

...to make the collaboration a success?

  • Regular sales feedback
  • High commitment towards revenue marketing & paid growth
  • Feeding presented ideas and strategies with internal knowledge
    • Shaping strategic and tactical initiatives in co-creation

9 months

collaboration runtime so far

10X HIRO Pipeline

generated in a monthly comparison

>25% Winrate

on all HIRO pipeline deals

Results

Achieving record-breaking revenue contribution by executing a best in class revenue marketing strategy combining a short-term direct response strategy to capture existing demand while implementing a holistic Demand Gen framework setting the stage for ambitious long-term growth.

In numbers, this means:

Within 9 months of the collaboration, the HIRO pipeline generated (high-intent revenue opportunity, that close with >25%) was scaled 10x in a monthly comparison.

Not a classic agency, but an invaluable partner.

‚ÄěIn my opinion, YOYABA is not a classic agency, but an invaluable partner that sees itself as part of our marketing organization and also really acts as such. The constant input on a strategic and operational level, the high level of product understanding and the excellent execution have resulted in increasing the value of our inbound pipeline 10X in just a few months.‚Äú

Patrick Hollenbeck

Head of Marketing DACH Playplay

Ready for growth?

Bist du bereit f√ľr die n√§chste Stufe von Growth & Impact? Bist du bereit f√ľr den freien Fall in die digitale Performance? Lass uns sprechen und beidseitig herausfinden, ob wir der richtige Partner f√ľr deine n√§chste Wachstumsstufe sind.

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