Playplay

PlayPlay’s frictionless expansion to the DACH market resulting in 10x pipeline growth.

Executive Summary

Successful Go-To-Market for DACH
Crafting and executing a sustainable Demand Generation Strategy
Generating messaging- and strategic learnings with global relevancy
HIRO Pipeline generated scaled 10X, Winrate >25%

Challenges

After seeing major success in France, PlayPlay wanted to expand into the DACH market seeking regional expertise, sophisticated testing setups and a revenue marketing approach from the very start.

Since PlayPlay’s DACH team started out small, PlayPlay needed a partner that could take strategic and operational ownership over their revenue marketing and all paid growth efforts holistically.

What we did

Month 1- 2:

Setup and iteration of direct response Demand Capture Ads

Month 3- 4:

Establishment of a POC in DACH through SQL and pipeline contribution

Month 5- 6:

Expanding to a full funnel Demand Generation strategy

High degree of segmentation in direct response campaigns
- Collecting insights from all departments (product, marketing, sales and CS) to build a creative foundation through a VPC (value proposition canvas)
- Generating learnings by creating a creative testing methodology for persona, USP, angle and ad-design testings
- Holistic overview of business economics by creating dashboard and report from Google Search Console, Data Studio and all ad accounts
Development of a long-term-focused demand generation strategy
- Planning and execution of subject matter expert videos
- Crafting bold statement ads
Working towards a better alignment of organic and paid efforts
- Seamlessly integrating organic content into the paid funnel

What did the client deliver

...to make the collaboration a success?

Regular sales feedback
High commitment towards revenue marketing & paid growth
Feeding presented ideas and strategies with internal knowledge
- Shaping strategic and tactical initiatives in co-creation

9 months

collaboration runtime so far

10X HIRO Pipeline

generated in a monthly comparison

>25% Winrate

on all HIRO pipeline deals

Results

Achieving record-breaking revenue contribution by executing a best in class revenue marketing strategy combining a short-term direct response strategy to capture existing demand while implementing a holistic Demand Gen framework setting the stage for ambitious long-term growth.

In numbers, this means:

Within 9 months of the collaboration, the HIRO pipeline generated (high-intent revenue opportunity, that close with >25%) was scaled 10x in a monthly comparison.

Not a classic agency, but an invaluable partner.

„In my opinion, YOYABA is not a classic agency, but an invaluable partner that sees itself as part of our marketing organization and also really acts as such. The constant input on a strategic and operational level, the high level of product understanding and the excellent execution have resulted in increasing the value of our inbound pipeline 10X in just a few months.“

Patrick Hollenbeck

Head of Marketing DACH Playplay

Ready for growth?

Bist du bereit für die nächste Stufe von Growth & Impact? Bist du bereit für den freien Fall in die digitale Performance? Lass uns sprechen und beidseitig herausfinden, ob wir der richtige Partner für deine nächste Wachstumsstufe sind.

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