Fyrfeed is a content-as-a-service platform that combines experienced journalists with AI to conceptualize social media and blog posts for businesses.
Scaled to 3X more HIRO Pipeline within only 6 months.
Due to bottleneck on the side of the founder (Thomas), Fyrfeed's growth suffered as both expertise and resources were lacking in-house to further develop the Paid Growth Channel. Fyrfeed therefore needed a partner with proven methodologies & processes as soon as possible to build a scalable foundation for all paid growth channels and scale them efficiently.
Month 1 - 2:
Initial audit of the current account structure, leveraging quick wins by phasing out non-performing content and setting the ground for further scaling
Month 3 - 4:
Finalizing the Value Proposition Canvas for better Message-fit of the audience, setting up further creative tests of video vs images
Month 5 -6:
Expanding campaigns with further offers to complete a full funnel marketing execution and launching pilots in additional markets within Europe
...to make the collaboration a success?
more pipeline generated
collaboration runtime so far
In the first 6 months, we were able to scale the pipeline generation of Fyrfeed to 3X compared to the previous period. Upon building a comprehensive paid set-up, we set the stage for further scaling on Paid Social. In doing so, CPL for demo campaigns was cut in half, while Demand Generation initiatives have been built from the ground up in parallel. Now, Fyrfeed is at a point where there is an ideally blended pipeline from both Lead Generation and Demand Generation initiatives.
„Through YOYABA, we were able to triple the number of opportunities within only 6 months, but most importantly, we were able to build a comprehensive set-up for further scaling. For the first time, we have a planning capability that also makes our investors happy.“
Dr. Thomas Lindemann
CEO & Co-Founder Fyrfeed
Bist du bereit für die nächste Stufe von Growth & Impact? Bist du bereit für den freien Fall in die digitale Performance? Lass uns sprechen und beidseitig herausfinden, ob wir der richtige Partner für deine nächste Wachstumsstufe sind.