ComX is an end-to-end sales enablement platform that has seen impressively fast growth through excellent ROI of their product.
From all time low to all time high in only 3 months.
After scaling their spend significantly, quality and quantity of the results dropped significantly leading to the worst monthly performance in the company’s history. The client was not able to identify reasons themselves. This is why YOYABA came in to turn things around. Since revenue was directly impacted, a revenue marketing approach was highly necessary.
Month 1- 2:
Re-launch of all major platforms (Youtube, LinkedIn, Google Search) + Offer and CRO-Testing
Month 3- 4:
Launching Demand Generation video Assets and re-launching retargeting strategy
...to make the collaboration a success?
in qualified leads
In only 3 months after kicking off the collaboration we went from an all time low to an all time hig by implementing a revenue marketing approach in their paid growth efforts. Splitting the funnel to find out where the best deals really come from and then relaunching their entire paid growth channels by combining demand capturing and demand creation to sustainably set-up long-term success led to outstanding results.
In numbers, this means an increase in qualified leads by 338%. Qualified leads have a winrate of about 25%. The overall ROAS achieved resulted in 4.9. Overall ad-spend was only increased by 45%. ComX is now ready to add additional channels and scale further.
„The sparring and exchange with YOYABA is particularly valuable, you really notice that they work with the best of the best in the B2B SaaS scale-up space. This is something I notice in every jour fix.“
Founder & CEO ComX
Bist du bereit für die nächste Stufe von Growth & Impact? Bist du bereit für den freien Fall in die digitale Performance? Lass uns sprechen und beidseitig herausfinden, ob wir der richtige Partner für deine nächste Wachstumsstufe sind.