Storyblok is the headless content management system that empowers 100,000 + developers and content teams to create better content experiences across any digital channel.
Scaling a multi product, multi market and multi ICP large-scale international paid growth account – from 36 to over 220 people in 1.5 years.
At the beginning of the collaboration, Storyblok had just raised a Series A and had a team of 36 people and therefore covered all paid growth measures internally. It quickly became clear that the necessary resources and expertise to efficiently scale these channels were lacking. Why? Because Storyblok had a strong growth case with hyperscaling goals. This required an appropriate partner who knew how to implement and scale Paid Growth efforts for B2B SaaS – quickly.
Campaign restructuring and setup for rapid scaling
Launched demand capture campaigns at scale based on existing content marketing assets tailored to each ICP
Establishing proven media buying and creative production processes to ensure better efficiency
...to make the collaboration a success?
new markets launched
opportunities generated per month
winrate of opportunities
Efficient global scaling resulting in an increase in ad spend with relatively lower CPL increase always considering an efficient CAC:LTV ratio. Generation of 2-digit HIRO pipeline deals per month (CLV of 5-7 figures & Winrate > 25%) through Paid Growth Efforts (LinkedIn & Google).
Successful launch in various international markets: UK, US, FR, Benelux, Nordics.
Paid channels receive 50-60% of marketing budget resulting in corresponding revenue contribution. Storyblok has grown from 36 to nearly 250 people over the course of the collaboration and has now successfully closed a Series B with €47 million. The collaboration is now moving towards the Road to Unicorn.
“YOYABA is not only an execution-driven performance marketing partner for our primary channels Google & Linkedin, but also continuously delivers fresh ideas and valuable approaches to scale and internationalize our inbound marketing.
As a fast-moving SaaS startup, I appreciate the agile, honest and uncomplicated collaboration with the entire team, in addition to the performance marketing competencies.”
VP Marketing Storyblok
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