PlayPlay is an easy to use video platform that assists marketers and communicators to create engaging videos within 15 minutes.
PlayPlay’s frictionless expansion to the DACH market resulting in 10x pipeline growth.
After seeing major success in France, PlayPlay wanted to expand into the DACH market seeking regional expertise, sophisticated testing setups and a revenue marketing approach from the very start.
Since PlayPlay’s DACH team started out small, PlayPlay needed a partner that could take strategic and operational ownership over their revenue marketing and all paid growth efforts holistically.
Month 1- 2:
Setup and iteration of direct response Demand Capture Ads
Month 3- 4:
Establishment of a POC in DACH through SQL and pipeline contribution
Month 5- 6:
Expanding to a full funnel Demand Generation strategy
...to make the collaboration a success?
collaboration runtime so far
generated in a monthly comparison
on all HIRO pipeline deals
Achieving record-breaking revenue contribution by executing a best in class revenue marketing strategy combining a short-term direct response strategy to capture existing demand while implementing a holistic Demand Gen framework setting the stage for ambitious long-term growth.
In numbers, this means:
Within 9 months of the collaboration, the HIRO pipeline generated (high-intent revenue opportunity, that close with >25%) was scaled 10x in a monthly comparison.
„In my opinion, YOYABA is not a classic agency, but an invaluable partner that sees itself as part of our marketing organization and also really acts as such. The constant input on a strategic and operational level, the high level of product understanding and the excellent execution have resulted in increasing the value of our inbound pipeline 10X in just a few months.“
Head of Marketing DACH Playplay
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