Operations1 is the ideal cloud software for employee-led production processes. The solution provides intuitive worker guidance and connects the organization in manufacturing companies. The clipboard becomes a tablet, complexity becomes simplicity, blindspot becomes transparency.
Driving 10X more pipeline and 50% of the overall pipeline just by leveraging LinkedIn Ads.
LinkedIn Ads as a revenue programme was not delivering results since it wasn’t driving significant pipeline. A focus on few offers proved unsuccessful. No retargeting campaigns were in place leaving great potential to turn things around. Furthermore, efficiency in existing campaigns was severely limited because of incorrect use of bidding strategies, lack of optimization for creatives and no use of custom audiences. Therefore, Operations1 needed an experienced partner that focuses executing paid growth strategies that drive actual revenue in order to turn things around quickly.
Month 1 - 2:
Initial audit of the account structure. Complete restructuring of the account, aimed at full performance and scaling groundwork. Next to that, we started re-doing the whole creative suite and finished a first version of the Value Proposition Canvas
Month 3 - 4:
First analyses of a wide range of creative tests and it’s impact on both the on-platform and the CRM performance. Offer and messaging adjustments that followed. Insights with regards to (ad) messaging helped Operations1 to adjust messagings across their digital marketing channels
Month 5 - 6:
Start and build out of Demand Generation tactics after recording complimentary videos at the YOYABA HQ. Launched videos following best-practices with regards to best LinkedIn infeed performance for both increase of logo frequency and optimized for best consumption metrics and user engagement
...to make the collaboration a success?
increase in MRR pipe creation via LinkedIn
of pipeline sources from LinkedIn
more MRR in the past 6 months
Upon taking over the account, YOYABA swiftly implemented a revenue marketing strategy by implementing a full-funnel approach as well as a multitude of quick-impact campaigns and initiatives that led to higher quality of leads and in consequence 50% of all pipeline sources came from LinkedIn that resulted in a significant increase in generated pipeline of 10X.
Further, by executing a highly revenue-focussed marketing approach, Operations1 was able to generate 6.3X more MRR in the past 6 months compared to the previous period.
“LinkedIn had little impact on the pipeline before we started working with YOYABA. Now we generate about 50% of our total pipeline through LinkedIn Ads.”
Head of Strategy & Marketing Operations1
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