Building Radar

Building Radar

New record month with over 100% increase in inbound leads generated.

Building Radar LinkedIn Marketing

Status Quo

Building Radar is a B2B SaaS company that uses their technology, based on AI, to automate construction project research and show where new construction projects are emerging. The company was mainly struggling with their Google Ads performance before the cooperation, as the CPA increased very suddenly and the implemented measures did not improve either. Internal paid growth expertise was lacking.

The LinkedIn Ads CPLs were also too high, thus Building Radar needed professional support.

Building Radar circle to growth


#Google Ads

#LinkedIn Ads


The initial solution approach was an intensive analysis of the entire Google & LinkedIn campaign structure and ads. The campaigns were then relaunched according to SaaS best practices, bidding methods were drastically changed and optimized.

Building Radar LinkedIn Marketing
Building Radar LinkedIn Marketing


After several months of collaboration, a record number of inbound leads were finally achieved in February 2021 with an increase of over 100% from the previous record month. CPLs on LinkedIn were cut in thirds, generating 3x as many MQLs for the same advertising budget.

New record month due to over 100% increase in inbound leads generated.

YOYABA helped us to successfully reposition our performance marketing and together, we developed a new holistic campaign strategy that produced great results for us!

Heinrich Rusche

CRO Building Radar

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