Building Radar is a B2B SaaS company that uses their technology, based on AI, to automate construction project research and show where new construction projects are emerging. The company was mainly struggling with their Google Ads performance before the cooperation, as the CPA increased very suddenly and the implemented measures did not improve either. Internal paid growth expertise was lacking.
The LinkedIn Ads CPLs were also too high, thus Building Radar needed professional support.
#SEO
#Google Ads
#LinkedIn Ads
The initial solution approach was an intensive analysis of the entire Google & LinkedIn campaign structure and ads. The campaigns were then relaunched according to SaaS best practices, bidding methods were drastically changed and optimized.
100%
increase of inbound leads
3x more
MQLs for the same adverstisement budget
Record month
of generated leads
After several months of collaboration, a record number of inbound leads were finally achieved in February 2021 with an increase of over 100% from the previous record month. CPLs on LinkedIn were cut in thirds, generating 3x as many MQLs for the same advertising budget.
YOYABA helped us to successfully reposition our performance marketing and together, we developed a new holistic campaign strategy that produced great results for us!
Heinrich Rusche
CRO Building Radar
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